Creative Intelligence for Influencer Marketing Yields Higher ROI

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks.

Subjective criteria drive selection of influencers and creative strategies. Irrelevant statistics pass for ROI tracking. Strategies for scaling hit their targets with all the hit-or-miss accuracy of a shot in the dark.