Apple Events 2024: Apple’s event plans

Macworld Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers. In 2023 there were three such events: WWDC in June, the Wonderlust iPhone event in September and Apple’s second fall event on October 30 (or October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though, and in 2024 has already held two events: one in May one a month later in June. Will Apple hold four events in 2024? Read on to find out what events and new Apple product launches the company has in store for 2024. When is Apple’s next

Apple Company Jun 13, 2024 0 8 Add to Reading List

Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.

In 2023 there were three such events: WWDC in June, the Wonderlust iPhone event in September and Apple’s second fall event on October 30 (or October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though, and in 2024 has already held two events: one in May one a month later in June. Will Apple hold four events in 2024?

Read on to find out what events and new Apple product launches the company has in store for 2024.

When is Apple’s next event?

The next event is likely to be the iPhone launch event in September, that being the usual timing for the new iPhone models to launch.

Based on previous years, we expect the iPhone launch event to be held around September 10 or 11.

What time will the next Apple event start?

Apple keynotes usually start at 10 am PT. That translates to the following times in the countries where most of our readers live:

U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
Canada: as above, and 2 pm (AST/ADT)
U.K.: at 6 pm (GMT/BST)
Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
India: at 10.30 pm (IST)
Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
New Zealand: Next day at 5 am (NZST/NZDT)

Sometimes Apple holds events at different times, for example, the October 2023 event was held at midnight U.K. time.

How long does an Apple event last?

Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.

When does Apple usually hold events?

Apple holds three or four live or live-streamed events throughout the year. During these events, the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:

March/April: Spring event (in 2024 this was held in May)
June: WWDC (Worldwide Developers Conference)
September: Fall event (aka iPhone and Apple Watch launch event)
October/November: Late-fall event(s)

This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all, as was the case in 2023.

The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year to year.

Apple

What Apple events will take place in 2024?

Here are the events we expect to see in the remainder of 2024, and what could launch.

iPhone 16 launch event: September 2024

Apple always holds an event in September, and almost always uses this to announce a new iPhone and Apple Watch. (The only exception in recent memory was in 2020, as a result of Covid-related production issues. That year the iPhone was announced in October, but there was still a September event.)

What else could we see? A new iPad mini and 11th gen iPad. The AirPods could get an update (or two) and we might even see a HomePod with a screen.

Here are the past few Apple September event dates:

2023: Tuesday, September 12
2022: Tuesday, September 13
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12

For more information about Apple’s September events read: Apple’s September iPhone event: Date, time, and what will launch.

October 2024 Event

There could be iPad and Mac events in October and/or November 2024.

In the past, Apple has held a second fall event on the following dates:

2023: Monday, October 30
2022: No event
2021: Monday, October 18
2020: Tuesday, October 13 and Tuesday, November 10
2019: No event
2018: Tuesday, October 30
2017: No event
2016: Thursday, October 27
2015: No event
2014: Thursday, October 16
2013: Tuesday, October 22
2012: Tuesday, October 23
2011: Tuesday, October 4

We expect Apple to launch new iPads and Macs in the late fall/autumn.

For more information about Apple’s October events read: Apple’s October Event: Date, time and what will launch.

Spring event 2025

Here are the dates of the past seven Apple spring events.

2024: Tuesday May 7
2023: No event
2022: Tuesday March 8
2021: Tuesday April 20
2020: No event
2019: Monday March 25
2018: Tuesday March 27
2017: No event
2016: Monday March 21
2015: Monday March 9
2014: No event
2013: No event
2012: Wednesday March 7

For more information about Apple’s spring events read: Apple Spring event: Date, time, product launch rumors.

WWDC 2025

WWDC 2024 took place from June 10-14 with the event kicking the conference off at 10am on June 10, 2024.

Apple uses WWDC each year to unveil the latest versions of its operating systems, so in 2025 we’ll get a preview of iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, and an update to Apple’s realityOS.

Apple sometimes announces new hardware at WWDC, so we could see new Macs.

Following the keynote on the Monday, developer events and sessions will run throughout the week.

Dates for WWDC: